Job Description

Who we are

Hi, we’re Upgrow. We are a digital marketing agency focused on growth through Paid Media, SEO, and conversion-focused design and copywriting. We have a hybrid team in San Francisco and San Diego, as well as a remote team throughout the US and internationally. 

We focus mainly on B2B lead generation, driving Marketing Qualified Leads and ultimately revenue for our clients to help their business bottom line. Our mission is to accelerate growth for remarkable brands – we work with businesses focused on high growth and ready to blow things out of the water!

Here’s how you and Upgrow can get aligned based on our core values:

• We Have Relentless Ownership

• Results-driven, naturally competitive, and thrive on the challenge to achieve performance results for our clients as well as our internal company goals

• This means you set appropriate expectations with clients and internally on meeting deadlines and ensure that quality work is delivered

• Take ownership of the outcomes and can work collaboratively with the team in achieving that without making excuses or trying to sandbag

• We Strive for Excellence

• Pride in your craft and strive for excellence in the quality of the work produced

• Lead and set the standard of excellence for the team to ensure that our clients are impressed and overjoyed by the quality of work we do and produce

• We are Committed to Growing & Learning

• Naturally curious and enjoy learning about the latest shifts in advertising trends/evolutions, technology advancements and product developments.

• See the value in running training/mentoring, introducing/improving processes and knowledge sharing

• We Win Together

• Actively seek out to make yourself available to help, share knowledge and support your teammates

• Work with through open/clear communication and following company’s systems/processes

• Celebrate and take joy not just in your own success, but the success of others

Life at Upgrow

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We are a high performing team that values output and results, vs input and micromanagement. This means we get sh*t done - no bullsh*t, no politics, and no excuses.

We are highly collaborative and very organized, where we communicate internally primarily on Slack/Zoom, use project management tools like ClickUp and Confluence to ensure projects/tasks are planned out and delivered on time.

Every week we have company-wide meetings to sync together and get company level updates (e.g. sales, ops, people), and have short 15-minute daily team huddles to ensure everyone is aligned and not blocked.

For fun, we run monthly virtual happy hours, have in-person lunches (where possible) and have a dedicated Slack channel for non-work chatter so you can share your favorite emojis or photos from your weekend or vacation!

What will you do?

Our internship program is a 6-month period where you will be exposed and have hands-on experience with real world clients. The intention of our internship program is to get your battle ready and equipped to join us full-time as a Paid Media Specialist after the internship. Note: we do not do summer internships

As a Paid Media Intern, you’ll be supporting our Paid Media team with reporting, research, copywriting, data analysis, campaign management and get trained up with our elite team so you can level up your skills quickly.

Must Haves:

• Bachelors Degree in Maths/Science/Engineering (or equivalent)
• Great communication skills - you are a highly effective communicator that is able to break down complex ideas into simple layman’s terms, and have the ability to pitch and be persuasive with your ideas to get buy-in.
• Highly organized & process driven - you’re able to use project management tools to break out that tasks need to be done by when and by who, stay on top of multiple projects and ensure client delivery is met. You’re a self-starter who needs minimal supervision/instruction who is proactive on getting things done.
• Analytical and data driven - you don’t just make guesses as to why metrics go up or down, but are comfortable diving deep and analyzing data in order to draw actionable insights and conclusions. You have strong proficiency in Excel (pivot tables, building charts, vlookups)
• Results driven - you have a track record of achieving results, and if you’re not getting results, you have an insatiable appetite to identify opportunities, get client buy-in and execute. You know how to identify where the opportunities are in order to move the needle, and not be focused on just checking off a checklist (although those are important)
• Passionate About Digital Marketing - your YouTube history is filled with digital marketing content, you are in the digital marketing forums, you could talk for hours about this stuff, it’s more than a job - it’s what makes you great professionally.

Nice To Have:

• Experience with Google Ads/LinkedIn Ads/Meta Ads (or equivalent)
• Experience in B2B SaaS/Enterprise technology
• Experience in other Paid Media channels (e.g. Reddit Ads, Programmatic)
• Advanced knowledge of Google Tag Manager (using regex, datalayer, javascript)
• Web development skills (using HTML/CSS, Javascript)
• Experience with landing page optimization.
• Experience at an agency or startup, or as a consultant.

Our work hours are typically your standard 40/wk. Core working hours are 8:30am to 5:30pm in your time zone (except EST which is 9am to 6pm). This means during work hours, you are in a focused environment where you are dedicating your time and attention to Upgrow with a good internet connection and good work space.

This is a hybrid in-office role in San Diego, which requires you to be in the office 3 times per week. Our office is within walking distance from the UTC mall.

Show me the money

Alright, let’s get to the point of why your time isn’t free but valuable. Here’s what we’re offering in exchange for your services:

• Paid Internship: $17.50 per hour
• Sick leave (as required by law)
• Access to office gym facilities
• Sweet company swag that will quickly elevate your social status
• Potential to join Upgrow full-time after the internship program

Is this a good fit for me?

Obviously, we're biased, but here is our honest (as can be) assessment of the pros/cons of working at Upgrow — in this role.

Benefits to you and your career

• Have an impact

As a small company, every team member plays a crucial role. Your work matters, and we value those who bring ideas and take action. This is your chance to make an impact and create something truly special.

• Work with genuinely good people

Did we mention we want to get sh*t done with no bullsh*t? We have no room for internal politics and egos – we desire to see our clients and our team succeed without the unnecessary hindrances

• Huge career upside

Because we are small and nimble, we’re able to identify high performers and move them quickly into larger roles and responsibilities vs. traditional conventions. We have performance incentives in place to reward high achievers

• Hybrid setup (San Diego)

We offer the flexibility of remote work plus the advantage of in-person work to foster enhanced collaboration, engagement and connectedness.

Who would NOT want to take this role

A good match for any role requires a great fit between team members and the company. There are amazing people who aren’t in the right time/space in their careers to thrive and appreciate every role, and that’s totally ok! Just trying to keep it real here.

It might not be a good fit for you, IF:

• You want to be told exactly what to do
• While we have some processes documented and our team are not newbies, we need you to bring ideas to the table and make things better. That doesn't mean you're on your own or starting from 0, but we do want you to drive with ownership and accountability. So if you're looking for more of a straightforward execution role, this is not it.
• You’re looking for a paycheck, not a career
• If you’re looking for a simple 9-5 job to collect a paycheck, then this isn’t a place. We need people who are passionate about what they do, and have strong ownership.
• You’re looking for chill, slow and easy
• Being in a small agency, we pride ourselves in our ability to be nimble and move quickly for our clients. You need to have a sense of urgency, and not take your sweet time because you can’t handle the stress.
• We’re looking for people who want to play to win vs. not to lose. This means you’re looking for reasons and excuses on why you can’t achieve your goals vs. figuring out what is needed in order for you to achieve your goals.
• You want a freelance style work schedule
• If your schedule requires high flexibility, then this probably isn't your gig. If you are backpacking across Europe with sometimes spotty wifi then you're also going to have a hard time.
• You hate going into the office and seeing people
• Dealing with people in-person gives you social anxiety
• Did we mention this role is hybrid in-person?

How We Hire: A Look Inside Our Hiring Process

1. Apply Online - Now that you have found a position that you have matched your skills and interests it’s time to apply! Make sure to include a cover letter with your application for consideration.

2. Application Review - Applications are read first by our friendly recruiter and hiring manager. If we find that you are a potential match, we will reach out by email to schedule a call with you to learn more about your skills and experience.

3. Interviews - Our interview process consists of 2-3 interviews, and a skills assessment.

a. Short conversation via Zoom video with our Administrator.

b. Conduct a short skills assessment to help us evaluate your skillset relevant to the position

c. Conversation with our co-founders/team. They will give you a feel for the role/company, and ask you some questions to better understand your background, experience, and fit.

4. You’re in!- After the interview process, we will review everything and make a decision as a team. If it's a great fit, we'll present you with an offer and review everything on a call. If you accept you'll be part of the team and begin planning for the onboarding process!

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