Job Description

Title:Data Analyst II, Req# 35545134 Location:Cupertino,CA(Hybrid) Contract:12+ Month Job Description: We are seeking a highly motivated and detail-oriented Market Research Analyst to join our Business Planning and Strategic Insights Team. The ideal candidate will possess strong analytical skills, a keen understanding of market trends, and the ability to gather and interpret data to provide valuable insights. The Market Research Analyst will play a crucial role in supporting strategic decision-making by conducting comprehensive market research, competitor analysis, and customer behavior studies. Responsibilities: Using Circana's data • Market Analysis: • Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories. • Analyze and interpret data related to market conditions, customer preferences, and competitive offerings. • Monitor and report on key market indicators, including client's market share. • Competitor Analysis: • Assess competitor strategies, products, and market positioning. • Identify strengths, weaknesses, opportunities, and threats to inform strategic planning. • Stay informed about industry best practices and emerging trends to maintain a competitive edge. • Customer Cohort Analysis: • Analyze customer demographics and identify areas to grow client's share. • Develop customer personas using Checkout data to enhance marketing and product development strategies. • Data Collection and Reporting: • Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases and webinars. • Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders. • Utilize keynote or data visualization tools such as Tableau to present complex information in a clear and concise manner. • Strategic Recommendations: • Provide actionable recommendations based on research findings to support business strategy development. • Collaborate with cross-functional teams to implement strategic initiatives and monitor their impact. • Stay abreast of industry developments and emerging technologies to anticipate market shifts. Qualifications: • Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus). • Proven experience as a Market Research Analyst or in a similar role. • Strong analytical and quantitative skills with proficiency in statistical analysis tools. • Excellent written and verbal communication skills for creating comprehensive reports and presenting findings. • Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases. . • Detail-oriented with the ability to manage multiple projects simultaneously. • Team player with the ability to collaborate effectively with cross-functional teams. If you are passionate about market research, data analysis, and contributing to strategic decision-making, we invite you to join our team and be a key player in driving our company's success in the marketplace. Pay Rate: $40-46/hr,W2

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